Driving Product Success Through Design Leadership & User-Centered Solutions

Led a strategic redesign of core search and navigation workflows—streamlining discovery, reducing friction in high-intent journeys, and driving measurable gains in engagement and task completion.

Rearchitected the subscription report experience to surface high-value insights faster — improving clarity, increasing perceived product value, and contributing to higher subscriber retention.

Led end-to-end UX strategy for the launch of a vehicle marketplace—shaping the product through user research, behavioral insights, and iterative testing to drive adoption and engagement.