Driving Product Success Through Design Leadership & User-Centered Solutions

Redesigned critical user pathways and introduced new features to streamline navigation, improve data retrieval, and enhance user efficiency—driving increased engagement and reducing friction in key workflows.

Enhanced the core value proposition of this subscription-based public records tool by improving usability and surfacing high-value data—resulting in increased user satisfaction and retention.

Led the UX strategy for the launch of an online vehicle marketplace—leveraging user behavior insights and usability testing to shape the platform and drive user adoption.