BeenVerified Report Optimization

There are 6 main report types and these report types can share points of information: for instance, a phone number can be found in a person, phone, email and social media report.  The reports are made up of around 50 informational categories that appear in multiple report types.

At the project's outset, there were numerous inconsistencies in reports, components, functionality, and messaging, which led to user friction and introduced significant engineering challenges.

Considering the complex situation and the diverse group of team members and stakeholders involved, I suggested conducting a design sprint. This strategy aims to synchronize perspectives, collect input, and establish a consensus on our approach. It reduces unnecessary back-and-forth communication, centralizes discussions, and addresses potential issues upfront.

Before finalizing our designs, we focused on a key factor: speed to information. We understand users seek to quickly find information, with delays potentially causing frustration or loss of subscribers. To tackle this, I conducted unmoderated usability tests on Maze.co, comparing data tables that are used across all report types to find those that provide quicker information access and fewer errors.

To create a smooth user journey across multiple report types, standardized, modular components were developed to ensure a consistent look and feel, regardless of where they were implemented. These components not only accelerated speed to information but also provided the flexibility to handle diverse data points. This approach was instrumental in reducing and preventing tech debt in the new build.

BeenVerified is centered around providing its customers with vast amounts of data. To help users absorb information more efficiently, infographics were introduced to break down complex data into simple, visually digestible elements. The layout of these infographic components to improve data comprehension, quick scanning, and hierarchy. These enhancements allow users to easily scan and understand the information, focusing on a clear, straightforward presentation that enhances the user experience without overwhelming them with complexity.

To aid a faster user experience we introduced a streamlined and logical navigational codification for reports. This more straight forward and logical presentation of information reduces cognitive load for the user. We also introduced new modular functional elements that are sticky quick actions that are sticky to the top of the report which allow users to save, monitor, download a pdf and more at any point while scrolling.

Prior to implementing our designs into production, a critical validation phase was conducted with actual users to ensure the effectiveness of our design solutions.

By concentrating on the user's needs and aligning all stakeholders the project delivered significant lifts in key performance indicators, most notably a  $2,000,000 increase in retention rate, 1:20 increase on average time spent on page and a 33% increase in overall interactions.